Hi, my name is Dan.
I’m a Senior Content Strategist at Valley Bank. Let me tell you my story.
I started writing as a kid...
Joke books. Ghost stories. Adventure tales. From there I became a journalist, focusing on telling real human stories. Like of a young boy with a debilitating heart condition who inspired his brother’s high school football team to victory. Or of a dog musher who, trapped in a blizzard hundreds of miles into the Iditarod, chose to end her dream of finishing the infamous race to save the life of one of her beloved dogs.
This love for storytelling led me to discover a career in copywriting and content strategy. I quickly learned brands have great stories to tell too. And now, I tell the stories hidden behind the old walls of financial services companies, where you’d be surprised lie some hidden gems for a storyteller.
From thought leadership, to marketing and advertising, to community impact, financial services brands have great stories to tell and I help them do it effectively. Analyzing metrics, writing with a UX focus, translating consumer trends, optimizing content for SEO, and presenting content and campaign performance to executive leadership are all part of my storytelling craft.
Now that you’ve learned a little bit about me, check out some of accomplishments.
This love for storytelling led me to discover a career in copywriting and content strategy. I quickly learned brands have great stories to tell too. And now, I tell the stories hidden behind the old walls of financial services companies, where you’d be surprised lie some hidden gems for a storyteller.
From thought leadership, to marketing and advertising, to community impact, financial services brands have great stories to tell and I help them do it effectively. Analyzing metrics, writing with a UX focus, translating consumer trends, optimizing content for SEO, and presenting content and campaign performance to executive leadership are all part of my storytelling craft.
Now that you’ve learned a little bit about me, check out some of accomplishments.
My career has taken me to companies like...
I’ve been lucky to lead big creative projects and collaborate with incredible people on things like...
Print advertising
Digital advertising
Digital Content
Video
I scripted and co-produced these videos.
Social Media
Advertorials
What some of my colleagues have said about me...
He's a proven strategic and creative thinker and writer, strong collaborator, outgoing and overall great team member.
– James Albers
AVP, Creative Team at Wells Fargo
Dan has a strong work ethic and great attitude. He was always willing to help out with new clients and projects and doesn't shy away from a challenge.
- Melissa Caravella
VP, Client Services at BlueSpire Marketing
I have experience with a number of platforms and programs, including...
Where it all started...
Prior to my career in marketing, I honed my craft as a journalist and editor. There are lots stories I could share, but this one here is one of my personal favorites.
My alma maters
Want to learn more about me?
Check out my LinkedIn page to learn more about my professional experience and background.