From the time my 6th grade teacher assigned us a creative writing notebook, I’ve been writing.
By college, I shifted away from fiction to focus on sharing real human stories as a journalist; stories exploring issues like hidden heart conditions in youth athletes or about facing adversity, like of a dog musher who, trapped in a blizzard hundreds of miles into the Iditarod, chose to end her dream of finishing the infamous race to save the life of one of her beloved dogs.
This love for storytelling led me on a career journey where I discovered a place in the marketing and advertising field, with a special focus on copywriting and content strategy. I quickly learned brands have great stories to tell too. Brands help shape the narratives of the lives we live (whether we want to admit or not), and I enjoy playing a role in shaping that narrative. But I’ve also learned being a good content expert is about more than stringing together powerful and engaging sentences, it’s also about analyzing data, writing with a UX eye, translating consumer trends, optimizing content for SEO, and presenting content and campaign performance to executive leadership. All this is part of the storytelling craft.
By college, I shifted away from fiction to focus on sharing real human stories as a journalist; stories exploring issues like hidden heart conditions in youth athletes or about facing adversity, like of a dog musher who, trapped in a blizzard hundreds of miles into the Iditarod, chose to end her dream of finishing the infamous race to save the life of one of her beloved dogs.
This love for storytelling led me on a career journey where I discovered a place in the marketing and advertising field, with a special focus on copywriting and content strategy. I quickly learned brands have great stories to tell too. Brands help shape the narratives of the lives we live (whether we want to admit or not), and I enjoy playing a role in shaping that narrative. But I’ve also learned being a good content expert is about more than stringing together powerful and engaging sentences, it’s also about analyzing data, writing with a UX eye, translating consumer trends, optimizing content for SEO, and presenting content and campaign performance to executive leadership. All this is part of the storytelling craft.
My Philosophy
"A customer's journey is not linear. It's chaotic. Like driving in mid-town Manhattan. The customer has a destination in mind, but the journey is distracting; sometimes even scary. The one thing that makes the journey easier is content. Content is at every intersection of the journey; it's the streets and avenues; the signs and lights; the voices and noises. When content is readable, relatable and reliable, a customer can confidently follow the message to their destination.”